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How to Get People to Do Stuff: Master the art and science of persuasion and motivation by Susan Weinschenk

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9. Case Studies: Using Drivers and Strategies in the Real World

If you’ve Reached this Point in the book, you should have a good handle on the seven motivational drivers, and the strategies for using each. In this chapter we’ll look at how to put the drivers into action. To use them to get people to do stuff you have to

• Decide which driver or drivers best fit your situation.

• Decide which strategies to use for that driver.

In this chapter we’ll walk through examples and case studies that will give you some experience with making these two decisions.

While I was writing this book, I asked my readers for their ideas of examples to use. I asked them to tell me what they want to get people to do. I’ve included many of their responses as case study ...

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