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How to Get People to Do Stuff: Master the art and science of persuasion and motivation by Susan Weinschenk

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How To Get People to Do Stuff:Master the art and science of persuasion and motivation

Susan M. Weinschenk, Ph.D.

New Riderswww.newriders.com

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New Riders is an imprint of Peachpit, a division of Pearson Education.

Copyright © 2013 by Susan M. Weinschenk, Ph.D.

Project Editor: Michael J. NolanProduction Editor: Tracey CroomDevelopment Editor: Jeff Riley/Box Twelve CommunicationsCopyeditor: Gretchen DykstraProofreader: Jennifer NeedhamIndexer: Joy Dean LeeCover & Interior Designer: Mimi HeftCompositor: David Van Ness

Notice of Rights

All rights reserved. No part of this book may be reproduced or transmitted in any form by any means, electronic, mechanical, photocopying, recording, or otherwise, ...

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