How To Get People to Do Stuff:Master the art and science of persuasion and motivation
Susan M. Weinschenk, Ph.D.
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New Riders is an imprint of Peachpit, a division of Pearson Education.
Copyright © 2013 by Susan M. Weinschenk, Ph.D.
Project Editor: Michael J. NolanProduction Editor: Tracey CroomDevelopment Editor: Jeff Riley/Box Twelve CommunicationsCopyeditor: Gretchen DykstraProofreader: Jennifer NeedhamIndexer: Joy Dean LeeCover & Interior Designer: Mimi HeftCompositor: David Van Ness
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