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How to Get People to Do Stuff: Master the art and science of persuasion and motivation by Susan Weinschenk

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About the Author

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Susan Weinschenk is a Ph.D. behavioral psychologist. She applies research in psychology and neuroscience to business situations. Dr. Weinschenk is the Founder and Principal of the Weinschenk Institute. She consults with Fortune 1000 companies, educational, government, and non-profit organizations. Her clients call her “the brain lady” because she reads and interprets the latest research in neuroscience and how the brain works, and applies that research to business and everyday life. Susan writes a blog for Psychology Today called “Brain Wise: Work better, work smarter”, and also has a blog at her website: www.theteamw.com/blog ...

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