Research in psychology has a rich history. I am grateful to all the researchers and psychologists whose work I am describing in this book, including Ivan Pavlov, B.F. Skinner, B.J. Fogg, Daniel Kahneman, Timothy Wilson, and Robert Cialdini, just to name a few. Look at my reference list and you’ll see everyone whose research contributed to this book.
Thank you to my blog readers and clients who submitted case study situations that they wanted answers to.
Thanks go to Michael Nolan at New Riders for his continual encouragement of my book ideas and his great advice, and to Jeff Riley. This is book #4 with this team. Who would have thought we’d do all these books together?