chapter 13

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Organised discovery: How people will move you forward

‘It requires a very unusual mind to undertake the analysis of the obvious.’

A. N. Whitehead (1925)

This chapter helps you to

  • •rethink networking;
  • •develop a two-breath message;
  • •understand the benefits of information interviews;
  • •learn how to have springboard conversations.

The difficulty of doing the obvious

If I have a client looking for a new role, I ask them which job search method is most likely to work for them. Even at this stage clients sense they will get better results through people than screens. However, they are reluctant to do anything that looks like networking. ...

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