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How to Get Ideas, 2nd Edition
book

How to Get Ideas, 2nd Edition

by Jack Foster, Larry Corby
June 2007
Beginner
214 pages
3h 2m
English
Berrett-Koehler Publishers
Content preview from How to Get Ideas, 2nd Edition

1.Have Fun

Image

He who laughs, lasts.

Mary Pettibone Poole

Sometimes when reading Goethe I have the paralyzing suspicion that he is trying to be funny.

Guy Davenport

Seriousness is the only refuge of the shallow.

Oscar Wilde

It’s not by chance that I list having fun as my first suggestion on how to get your mind into idea-condition. Indeed, in my experience it might well be the most important one.

Here’s why:

Usually in creative departments of advertising agencies a writer and an art director work together as a team on a project. In some departments and occasionally in the ones that I headed, three or four teams work on the same project.

When that ...

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Publisher Resources

ISBN: 9781605093017