1.Have Fun

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He who laughs, lasts.

Mary Pettibone Poole

Sometimes when reading Goethe I have the paralyzing suspicion that he is trying to be funny.

Guy Davenport

Seriousness is the only refuge of the shallow.

Oscar Wilde

It’s not by chance that I list having fun as my first suggestion on how to get your mind into idea-condition. Indeed, in my experience it might well be the most important one.

Here’s why:

Usually in creative departments of advertising agencies a writer and an art director work together as a team on a project. In some departments and occasionally in the ones that I headed, three or four teams work on the same project.

When that ...

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