Skip to Content
How to Get Ideas, 2nd Edition
book

How to Get Ideas, 2nd Edition

by Jack Foster, Larry Corby
June 2007
Beginner
214 pages
3h 2m
English
Berrett-Koehler Publishers
Content preview from How to Get Ideas, 2nd Edition

12.Gather the Information

Aristotle was famous for knowing everything. He taught that the brain exists merely to cool the blood and is not involved in the process of thinking. This is true only of certain persons.

Will Cuppy

If there is another way to skin a cat, I don’t want to know about it.

Steve Kravitz

We don’t know a millionth of one percent about anything.

Thomas Edison

Image

Let me tell you a story:

It was my first year in advertising. Our agency just got a new account—a meat packer. The owner wanted us to advertise his bacon. I remember my first copy chief, Bud Boyd, saying that he wanted to ask him “a few questions” before we started to work. ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Copywriting, 2nd Edition

Copywriting, 2nd Edition

Mark Shaw
The Goal

The Goal

Eliyahu M. Goldratt, Jeff Cox

Publisher Resources

ISBN: 9781605093017