How to Get Inside Someone's Mind and Stay There

Table of contents

1. Cover
2. Half Title Page
3. Title Page
4. Copyright Page
5. Contents
6. Acknowledgments
7. What Is This Book Going to Do for You?
8. Chapter 1 What’s in a Brand?
9. Chapter 2 Drop the Pitch
10. Chapter 3 Nobody Understands Me
11. Chapter 4 What, Who, Why, How, and When?
12. Chapter 5 Give to Get
13. Chapter 6 Less Is More
14. Chapter 7 What Makes Us Share?
15. Chapter 8 Setting the Tone and Delivering the Goods
16. Chapter 9 The Long and Short of It
17. Chapter 10 Sticky Straplines
18. Chapter 11 The Business Card
19. Chapter 12 Successful Sales Copywriting Starts Here
20. Chapter 13 Brochures
21. Chapter 14 Press Releases and How to Write a Headline
22. Chapter 15 Newsletters
23. Chapter 16 Advertorials
24. Chapter 17 Emails and Email Marketing
25. Chapter 18 Websites
26. Chapter 19 Social Media
27. Chapter 20 Testimonials
28. Chapter 21 Spit ‘n’ Polish
29. Chapter 22 Ideas Factory
30. Chapter 23 Que?
31. Chapter 24 Briefing a Copywriter
32. Chapter 25 A Word about Design
33. Last Words
34. Further Reading
35. About the Author
36. Index