imageChapter One

Turn your dreams into reality

Before beginning, plan carefully.

Cicero

It’s not just for start-ups – why planning matters

You probably have a business plan. Most likely it’s somewhere in your office – on your hard drive or in a drawer in a filing cabinet. You can remember those long hours you spent writing it when you set up your business. You had clear targets for your first year, and you had a strategy for how you were going to meet those targets.

But that was then, and this is now. You’re not running a fledgling business any more, so you don’t need to waste time on plans, right? You’ve got to get stuck into the hard work of ...

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