imageChapter Five

Inspiring commitment

If we did all the things we were capable of doing, we would literally astound ourselves.

Thomas Edison

The importance of reward and recognition

We have already seen how important employees are to you. They are the tools with which you will grow your business. We have looked at how to delegate to them, how to give them the training they need and how to hire more top performers. Before we move on from these internal issues to look at your customers, we are going to focus on the thorny topic of staff motivation.

Why does this matter? Surely if you’ve gone to all this trouble to hire good people and give everyone ...

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