imageChapter Nine

DIY online marketing that boosts sales

When I took office, only high energy physicists had ever heard of what is called the Worldwide Web. Now even my cat has its own page.

Bill Clinton

This isn’t 2001

This chapter isn’t going to tell you about the potential of the internet for growing businesses. It’s not going to give you all the usual waffle you see in business books about how the internet is the small business’s shop window to the world. I’m assuming you know this already.

This chapter isn’t even going to offer you advice on how to build a website that looks professional, is easy to use and is kept up to date. If you’re ...

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