O'Reilly logo

How to Grow Your Business- For Entrepreneurs by Alex Blyth

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

imageChapter Ten

Mastering the art of sales

Everyone lives by selling something.

Robert Louis Stevenson

Business is sales

Whatever type of business you’re in you need to know how to sell. Of all the topics covered in this book, it’s probably the most important. If you can’t sell you’re going to struggle.

The type of selling you do depends very much on the type of business you run. If it’s a business-to-business company with a handful of large corporate clients, you will need to be able to get appointments with new prospects and convert those initial meetings into clients. Your business will be utterly dependent on your sales skills.

If it’s a ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required