Everyone lives by selling something.
Robert Louis Stevenson
Whatever type of business you’re in you need to know how to sell. Of all the topics covered in this book, it’s probably the most important. If you can’t sell you’re going to struggle.
The type of selling you do depends very much on the type of business you run. If it’s a business-to-business company with a handful of large corporate clients, you will need to be able to get appointments with new prospects and convert those initial meetings into clients. Your business will be utterly dependent on your sales skills.
If it’s a ...