O'Reilly logo

How to Grow Your Business- For Entrepreneurs by Alex Blyth

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

imageChapter Eleven

Cut your outgoings

He who does not economise will have to agonise.

Confucius

Profit not thrift

There are two ways to increase your profits: sell more or spend less. While ideally you will do both, it should be noted before we go any further with this chapter that cost-cutting is very rarely the way to grow a company. Indeed, it can often produce the opposite result.

As we have seen throughout this book, growth requires investment. Investment in yourself, in your staff and in sales and marketing. Cutting back in any of those areas is likely to reduce the growth of your company.

This is not to say that you can’t spend your money ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required