You want to increase turnover and profits, but you’re too busy working for your business to even think about how to do it, much less do it. Every day you face the challenges of rising material costs, a mounting tax and regulatory burden, increased international competition, an ever more challenging labour market and customers who seem to become more and more demanding every time you speak to them.

Furthermore, there just isn’t the advice out there to help you do it. If you want to set up a business you will quickly find yourself surrounded by people wanting to advise you. Go into any bookshop and you will find shelves groaning with books about how to set up a business and survive those difficult early years. Yet, once you’ve done ...

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