CHAPTER 1 Use your common sense: the basics of influence

We are all born with influencing skills. Babies can get attention when they need it and toddlers are even more influential, using charm and tantrums to get what they want.

As we grow older, we add more layers to these innate influencing skills, introducing such things as persuasion and flirtation. Most of us are unaware that we are doing this – it comes naturally. Our education teaches us to use another powerful influencing skill: reason. So, already, whether you know it or not, you have some finely honed influencing skills that you can work with.

In this chapter I want to focus on your innate influencing skills and show you how you can use ...

Get How to Influence in any situation now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.