January 2015
Beginner
216 pages
3h 37m
English

You may be tempted to believe that, with the right techniques, you can influence anybody to do or believe anything. Happily, this is not true. Substance matters enormously: the rigour of your ideas, the quality of your products, the value of your proposals, or the implications of your requests.
This chapter is about how to structure your argument to give it the maximum impact. It includes:
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