Conclusion

The techniques in this book all work but, to become a truly brilliant influencer, you’ll need to combine elements from each chapter, depending on your situation. Try putting techniques together, try the combinations out, notice what happens, and then figure out what worked and what didn’t work and, if you need to, alter your approach.

Remember, too, that your attitude is key – you need to be:

  • Persistent. If something is important, keep working at it until you get what you want.
  • Flexible. If something is not working, persist. But adapt yourself, by trying different approaches.
  • Resilient. If you are not getting what you want, stay focused, remain confident, and recognise that other people do have the right to say “no”.

It is no ...

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