CHAPTER 15LANGUAGE
Have you heard this sort of nonsense before? Clichés and corporate speak abound in work communication. All workplaces will have their shorthand. We had a client conduct a global restructure and create a new department called something like Professional Services Delivery, which, naturally, was called PSD. Unfortunately, there was another global function called Product and Solutions Development, also referred to as PSD. Confusion reigned.
Acronyms, jargon, buzzwords and the like can and do come across as bland and dull. It's not that jargon is inherently bad. It is an efficient shorthand within specific groups who share the same context; however, it's important for leaders to be mindful ...
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