6. Illuminating the Pathway: How to Measure Innovation
To Measure or Not to Measure?
“I agree that innovation is a tricky thing to bring about. Companies want it but focus on the wrong things.”
—Art Fry, developer of Post-Its1
From the amount of time and number of pages that have been devoted to the topic of performance measurement in the last decade, you might imagine that we know all we need to know. Frankly, many companies do not have this issue adequately covered.
Measurement is both fundamental and critical to success with innovation. However, you would not know it by the amount of thoughtful text or time given to discussing innovation metrics.
It is not enough to simply pick several areas, use whatever you happen to measure, and expect ...
Get How to Innovate in Marketing (Collection), 2/e now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
