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How to Innovate in Marketing (Collection), 2/e by Tony Davila, Robert Shelton, Joan Kiddon, Larry Light, Michael Tasner, Monique Reece, Marc Epstein

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Endnotes

Chapter 1

1. Tom Olivo, “Increasing Profits Through Mission, Vision, and Guiding Principles,” Success Profiles. www.successprofiles.com.

2. Ken Blanchard and Sheldon Bowles, Raving Fans (New York: William Morrow and Company, 1993).

3. Brian McCormick, “National Leader of the Month,” Leader Network.org, www.leadernetwork.org/ken_blanchard_april_07.htm.

4. Ibid.

5. Ibid.

Chapter 5

1. Donovan Robertson, “My Story 2.0,” Zappos 2008 Culture Book, page 469. ©2010 Zappos.com, Inc.

Chapter 6

1. Sandra Sucher and Stacy McMans, “The Ritz-Carlton Hotel Company,” Harvard Business Review, Volume 9-601-163 (2005), page 12.

2. Ibid.

Chapter 8

1. http://www.firmsofendearment.com.

2. Mike Taylor, “2008 CEO of the Year New Belgium’s Kim Jordan: Tapping ...

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