How to Innovate in Marketing (Collection), 2/e

69. Social Media Networks

As more people begin to use social media, it will ultimately be the users who define which social networking sites will make it and which ones won’t. As new sites come and go, you will need to experiment to find the best social networks that work for you and your business. Some people swear by LinkedIn and others prefer Twitter, Facebook, MySpace, or a more targeted network like NING. It just depends on your business and industry. It’s also a matter of personal preference and the networks that clients, prospects, colleagues, and business associates use.

Remember, the value of social media is connecting and communicating. It will be more effective to be selective rather than spread your efforts across too many networks. ...