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How to Innovate in Marketing (Collection), 2/e by Tony Davila, Robert Shelton, Joan Kiddon, Larry Light, Michael Tasner, Monique Reece, Marc Epstein

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81. The Art and Science of Execution

The final part of this section will describe how you can create a culture of execution. The process will explain how to increase efficiency, effectiveness, and business results by aligning people, processes, and operations to your plan, which is the roadmap to successful business growth.

The word “execution” has generated a lot of buzz the past few years, but what does it really mean? The best description I have seen is from Larry Bossidy, chairman and former CEO of Honeywell, and international and vice chairman of GE. It can be found in the book he coauthored with Ram Charan, Execution: The Discipline of Getting Things Done:

Execution is a systematic process of rigorously discussing how’s and what’s, questioning, ...

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