Chapter 2. Are You Ready for Web 3.0 Marketing?
How Web 3.0 Marketing Will Affect Your Business, Your Company, and Your Life
There are four key areas in which you’re going to notice changes, as described next.
Increasing Mobility and Reliance on Mobile Devices
Mobile is the largest and fastest-growing Web 3.0 trend in online marketing!
BlackBerrys and iPhones are becoming the norm. Text messaging used to be the gold standard. Now, if you don’t have e-mail and Web access, your phone is considered ancient. This trend will affect your personal life as well as your business life.
Resistance to Sharing Information with Everyone
The openness of the Web is causing some major issues with personal security. Identity theft is massively on the rise. ...
Get How to Innovate in Marketing (Collection), 2/e now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
