O'Reilly logo

How to Innovate in Marketing (Collection), 2/e by Tony Davila, Robert Shelton, Joan Kiddon, Larry Light, Michael Tasner, Monique Reece, Marc Epstein

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 2. Are You Ready for Web 3.0 Marketing?

How Web 3.0 Marketing Will Affect Your Business, Your Company, and Your Life

There are four key areas in which you’re going to notice changes, as described next.

Increasing Mobility and Reliance on Mobile Devices

Mobile is the largest and fastest-growing Web 3.0 trend in online marketing!

BlackBerrys and iPhones are becoming the norm. Text messaging used to be the gold standard. Now, if you don’t have e-mail and Web access, your phone is considered ancient. This trend will affect your personal life as well as your business life.

Resistance to Sharing Information with Everyone

The openness of the Web is causing some major issues with personal security. Identity theft is massively on the rise. ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required