Chapter 4. Mobile Marketing: Tapping into Billions of Cellphone Users

Mobile marketing is among my favorite Web 3.0 marketing tactics, because it is expanding at the fastest rate and also has the most upside potential. The icing on the cake: Fewer than 6% of businesses are doing any type of mobile marketing. If you look at companies doing less than $10 million per year, that percentage drops even more drastically to nearly .05%. What does this mean to you? Now is the best time to start leveraging mobile marketing, because it’s still relatively new in the eyes of both marketers and consumers.

What Is Mobile Marketing?

When I refer to mobile marketing in this book, I’m referring to marketing on a mobile device, such as receiving a text message ...

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