April 2013
Intermediate to advanced
1305 pages
29h 14m
English
book
How to Innovate in Marketing (Collection), 2/e
by Monique Reece, Michael Tasner, Tony Davila, Marc Epstein, Robert Shelton, Larry Light, Joan Kiddon
Content preview from How to Innovate in Marketing (Collection), 2/e
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Chapter 7. Web Applications: How to Effectively Use Apps in Your Marketing
What Are Web Apps?
An “app” (which is shorthand for “application”) is a piece of software that may be found on your computer, on your mobile phone, or across the Web. Originally, all software programs were called “apps.” But recently apps have come to be used specifically to refer to the small programs found on iPhones and now other smartphones, Facebook, and Google. They typically help you do something and make your life a little easier in a big way. For example, the iPhone has an application that allows you to put your phone up to the radio (or any type of speaker) to have the app search for and find the name and musician for the song that is playing!
Over the past ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.