Chapter 7. Web Applications: How to Effectively Use Apps in Your Marketing

What Are Web Apps?

An “app” (which is shorthand for “application”) is a piece of software that may be found on your computer, on your mobile phone, or across the Web. Originally, all software programs were called “apps.” But recently apps have come to be used specifically to refer to the small programs found on iPhones and now other smartphones, Facebook, and Google. They typically help you do something and make your life a little easier in a big way. For example, the iPhone has an application that allows you to put your phone up to the radio (or any type of speaker) to have the app search for and find the name and musician for the song that is playing!

Over the past ...

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