April 2013
Intermediate to advanced
1305 pages
29h 14m
English
book
How to Innovate in Marketing (Collection), 2/e
by Monique Reece, Michael Tasner, Tony Davila, Marc Epstein, Robert Shelton, Larry Light, Joan Kiddon
Content preview from How to Innovate in Marketing (Collection), 2/e
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8. Rule #6: Realize Global Alignment
“None of us are as good as all of us.”1 Working together works best was always a principle driving Ray Kroc. He believed that everyone worked first and foremost for the system and in so doing would be working for individual success. He believed that you are in business for yourself, as an entrepreneur, but that you were not working by yourself.
For Ray Kroc, for McDonald’s, and for any organization working for the greatness of their brand(s), alignment is everything.
The rules-based practices for realizing global alignment are as follows:
• Execute the Plan to Win
• Establish Freedom Within a Framework
Alignment
Alignment means we are working together toward the same destination. We all ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.