How to Invent and Protect Your Invention: A Guide to Patents for Scientists and Engineers

4.5 OTHER TYPES OF INTELLECTUAL PROPERTY

In addition to the four major types of intellectual property listed above, there are a handful of other intellectual property rights protected by law. Among these, some of the more common are as follows:

• Geographical indications apply in a manner similar to that of trademarks and prohibit sellers from asserting that their goods are from a particular geographic region if they are not. For example, “Florida Orange Juice” must actually be from Florida, and “Blue Mountain Coffee” must be either from Jamaica, where the Jamaican Blue Mountain is located and where coffee is grown, or possibly from Australia, where they also have Blue Mountains.
• Moral rights apply to a small subset of creative works that are also copyrightable: original copies of pictorial works, or copies of limited edition pictorial works with fewer than 200 copies in existence. Examples would include a canvas painted by Mark Rothko or one of only 50 numbered copies of a painting by a lesser-known artist. Authors of these works are entitled to attribution, having the work published in their name or anonymously as they choose. Well-recognized works also receive the right of integrity, which means the work must be preserved against intentional destruction, distortion, or mutilation.
• Publicity rights, which are exclusively created by state law, protect an individual's right to control the commercial use of his identity, including his name, voice, signature, likeness, and performance ...