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How To Lead A Quest by Jason Fox

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9 Pathways of Possibility

As a result of pioneering thinking, we have a bunch of intriguing incoherencies — possible future contexts in which our current business model and identity may be unviable. We've even explored where potential opportunities may lie. Maybe a gaping opportunity exists to serve an otherwise unconsidered customer need in a new way? Or maybe you've identified a glaring dependency within your key partnerships? Or maybe current delivery channels are rendered obsolete in a possible future context?

Upon discovering specific incoherencies — particularly when these incoherencies share commonality across multiple distinct future contexts — you might experience an ‘a-ha!' moment. This is the point within pioneering thinking where suddenly a clear pathway seems to emerge. This is usually accompanied by an individual (or, even better, collective) physiological response — it causes some people to snap their fingers, clap their hands, or literally bound out of their seats. Within the mind, we have just ‘clicked' a set of dissociated patterns into a newly combined pattern. It can be electrifying.

Prior to this point, the process may have seemed nebulous. But now, the path forward may seem so obvious that you'll wonder why it took you so long to see it, or why other folks aren't pursuing it already.

Hold your horses. Remember: the point of Quest-Augmented Strategy is ...

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