Summary
Part III
- Pioneering is largely concerned with the generation and exploration of viable alternative options — potential strategic decisions that may unlock new value, strategic advantage and enduring relevance for an enterprise.
- To best explore viable alternative options for enterprise strategy, we must first understand our current enterprise identity, the market need we meet, and how we go about meeting that need. The Business Model Canvas is a good way to review this. Within this framework, our understanding of the enterprise's finances, infrastructure, customers and value proposition can be refreshed.
- The business model review may reveal discrepancies, gaps or issues that require immediate tactical attention. Such items need to be addressed to ensure the business model is optimised within its current context.
- ‘Context' refers to the multitude of circumstances that form the setting within which an enterprise operates. The identity of an enterprise — and the business model that serves it — is shaped to meet the needs of customers within a given context.
- The benefits and consequences your enterprise is experiencing right now are the result of strategic decisions made previously. The only context that matters for strategy now is the future context. But until it is observed, the future is unknown.
- In order to augment default strategy with viable alternative options, we need to enhance our awareness and understanding of possible future contexts. By contrasting our current ...
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