Chapter 2
Why your idea matters
You need a compelling idea of the future for four reasons:
- To gain control over your business or unit.
- To create a clear sense of priorities: what you will and will not do.
- To give hope and purpose to your team.
- To demonstrate you are making a difference.
Gain control over your business or unit
It is a common mistake to believe that if you have been put in charge you are in control. We have already seen that leadership is not about your title, it is about what you do. If you are put in charge of a unit but do not have your own clear agenda, then you are not in full control – you are at the mercy of every new initiative that comes from on top, and of all the conflicting goals and priorities that afflict ...
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