Chapter 8
Dealing with strategy
As a leader, at some point you have to deal with formal strategy. The first challenge is to know what strategy is. The word has become debased. It now means anything that the speaker thinks is important, as in a strategic review, a strategic investment, a strategic campaign. Even strategists disagree about the nature of strategy. In practice, there are two approaches to strategy that are worth knowing about: the classical approach and the modern approach.
Classical strategy
Corporate strategy helps a large business decide where it should focus its efforts and whether it is in the right markets. This is the land of portfolio analysis: look at the organisation as a portfolio of separate businesses and assess ...
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