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How to Lead, 5th Edition
book

How to Lead, 5th Edition

by Jo Owen
April 2018
Beginner
400 pages
5h 18m
English
Pearson Business
Content preview from How to Lead, 5th Edition

Chapter 8

Deal with strategy

As a leader, at some point you have to deal with formal strategy. The first challenge is to know what strategy is. The word has become debased. It now means anything that the speaker thinks is important, as in a strategic review, a strategic investment or a strategic campaign. Even strategists disagree about the nature of strategy. In practice, there are two approaches to strategy that are worth knowing about: the classical approach and the modern approach.

Classical strategy

Classical strategy is a Newtonian world of action and reaction. At its heart is a belief that you can rationally analyse a business and prescribe what it should do in future.

The good news about classical strategy is that it brings discipline ...

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Publisher Resources

ISBN: 9781292232591