chapter 2
Why your idea matters
You need a compelling idea of the future for five reasons. To:
- 1Raise your ceiling of success.
- 2Gain control over your business or unit.
- 3Create a clear sense of priorities: what you will and will not do.
- 4Give hope and purpose to your team.
- 5Demonstrate you are making a difference.
Raise your ceiling of success
Your success is limited by your ambition. You are unlikely to achieve more than you plan for, unless you hope to get lucky. But hope is not a method and luck is not a strategy.
Your ambition is defined by your idea. If your idea is to reduce the use of paper clips in your office, you will succeed more ...
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