July 2022
Intermediate to advanced
318 pages
5h 33m
English

If you want to lead, you have to sell. The more you advance as a leader, the more of a salesperson you become. You will find that you are having to sell your ideas, your vision, your priorities and your solutions to your team, your colleagues, bosses and stakeholders within and beyond the firm. It pays to know how to sell your ideas.
There are three keys to selling your idea:
We all have great ideas, especially after a few drinks with our friends. In the cold light of day, most ideas vanish as fast as a vampire fleeing the dawn. The first test of any idea is whether ...
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