How to Light Beer: A Photographer’s Guide to Working with Cans, Bottles, and Pours

Appropriate Backgrounds

Creating the Right Environment

We often find that one of the most difficult parts of any photograph is coming up with the proper background. Many times, the client wants the product shot on white or some other plain background, which makes background selection pretty easy. Many other times, however, the client relies on you to create something more compelling and interesting. Sometimes, you’ll choose something clean and unadorned and other times it’ll need to create a sense of place or a specific environment.

For this shot, the client wanted to make a direct connection to a particular audience: people who play softball. ...