Chapter 4
Making comparisons
The pros and cons of your list of pros and cons
- How people often compare alternatives and why it isn’t effective
- Five better ways to compare alternatives and which to use when
- Decision trees – for weighty strategic issues, not just admin procedures
- Why you shouldn’t work on the presentation as an afterthought
Sally: But I’d like the pie heated and I don’t want the ice cream on top, I want it on the side and I’d like strawberry instead of vanilla if you have it; if not, then no ice cream, just whipped cream – but only if it’s real; if it’s out of a can then nothing. Waitress: Not even the pie? Sally: No, just the pie, but then not heated.
Meg Ryan, When Harry Met Sally
To help managers reach decisions, they are ...
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