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How to Make Money with Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business by Dr. Reshma Shah, Jamie Turner

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Chapter 2. The Evolution of Marketing

THE OWNERS OF THE NEW RED’S PORCH,1 LOCATED IN A REFURBISHED FIRE STATION IN A TRENDY PART OF TOWN, HAD A BRILLIANT IDEA. THEY WOULD USE THE VIRAL POWER OF SOCIAL MEDIA TO GROW VISIBILITY AND AWARENESS OF THEIR NEW RESTAURANT.

Their idea was simple, elegant, and oh-so-viral. They would send tweets that they’d provide a free drink extravaganza at their restaurant if they could get just 100 Twitter followers by the following Monday.

Free drinks. Open bar. No charge.

In the World of Marketing, There Are Two Sure-Fire Promotions

The first sure-fire promotion is to give away free money. The second is to give away free alcohol, which is exactly what the members of Red’s Porch intended to do.

The promotion was ...

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