Chapter 3. How to Think About Social Media

GOOGLE LISTS MORE THAN 136 MILLION WEB PAGES UNDER THE SEARCH “MAKE MONEY WITH SOCIAL MEDIA.” EVEN MORE FASCINATING IS THAT A DISPROPORTIONATE NUMBER OF THE ENTRIES FOR THIS TOPIC AREN’T WORTH A DIME. THEY JUST DON’T OFFER ANYTHING THAT’S REAL, SUSTAINABLE, AND LEGITIMATE.

But that’s why we’re here. And it’s why you’re reading this book—because you’re committed to cutting through all the garbage and learning real, legitimate ways to make money with social media.

If you want to use social media to grow your sales and revenue, a great starting point is to reframe how you think about social media. By putting social media into context, you’ll be able to shape it into what you need for your business. And ...

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