O'Reilly logo

How to Make Money with Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business by Dr. Reshma Shah, Jamie Turner

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 8. Creating Circular Momentum

REMEMBER THE GAME SIX DEGREES OF SEPARATION? THE IDEA WAS THAT YOU COULD CONNECT ANY CHARACTER IN ANY MOVIE TO KEVIN BACON BY CONNECTING NO MORE THAN SIX ACTORS. THE GAME WAS BASED ON THE SMALL WORLD EXPERIMENT, CONDUCTED BY STANLEY MILGRAM, AN AMERICAN SOCIAL PSYCHOLOGIST WHO WAS FAMOUS FOR A VARIETY OF INTERESTING AND INNOVATIVE SOCIAL PSYCHOLOGY EXPERIMENTS.

The theory that we’re all connected through six degrees of separation is true, in many cases. Oh, sure, it’s not true if you’re a member of the secluded Baniwa tribe in the Amazon Rainforest. But if you’re Nanci Steveson living in Bay Head, New Jersey, the odds are pretty good that you could be connected to, say, Davis Tucker living in Austin, Texas, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required