Chapter 9. Social Media Is More Than Just YouTube, LinkedIn, Facebook, and Twitter

SOCIAL MEDIA IS SIMILAR TO A SNOWBALL. WHEN IT GETS GOING, IT BUILDS AND BUILDS. WITH A LITTLE BIT OF LUCK AND A GOOD AMOUNT OF WORK, YOUR SOCIAL MEDIA CAMPAIGN WILL EVENTUALLY CREATE ITS OWN CIRCULAR MOMENTUM. WHEN THAT HAPPENS, YOU’RE OFF TO THE RACES.

But most people misunderstand social media programs. It’s not just about uploading a YouTube video or creating a LinkedIn profile. It’s about creating a wide variety of channels through which your customers and prospects can connect with you.

The more channels you provide, the better the odds are that you’ll create enough circular momentum to generate real results for your campaign. We like to think of it as analogous ...

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