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How to Make Money with Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business by Dr. Reshma Shah, Jamie Turner

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Chapter 10. How to Use Networking Platforms to Help You Grow Your Sales and Revenue

YOU’RE A FARMER. THAT MIGHT COME AS A SURPRISE TO YOU, ESPECIALLY IF YOU’RE READING THIS FROM A LOFT IN NEW YORK CITY OR A CAFE IN LOS ANGELES. BUT THE TRUTH IS THAT ANYBODY IN BUSINESS, WHETHER IT’S A SERVICE BUSINESS OR A MANUFACTURING BUSINESS, IS ALSO IN THE BUSINESS OF FARMING.

Why is this so? Because for any business to survive, it needs to have sales and revenues; and to have sales and revenues, you must have customers; and to have customers, you must have prospects.

How do you get prospects so that you can turn them into customers? We know of only one way: Plant the seeds of business today so that you can have a plentiful harvest tomorrow.

If you’re a ...

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