YOU’RE A FARMER. THAT MIGHT COME AS A SURPRISE TO YOU, ESPECIALLY IF YOU’RE READING THIS FROM A LOFT IN NEW YORK CITY OR A CAFE IN LOS ANGELES. BUT THE TRUTH IS THAT ANYBODY IN BUSINESS, WHETHER IT’S A SERVICE BUSINESS OR A MANUFACTURING BUSINESS, IS ALSO IN THE BUSINESS OF FARMING.
Why is this so? Because for any business to survive, it needs to have sales and revenues; and to have sales and revenues, you must have customers; and to have customers, you must have prospects.
How do you get prospects so that you can turn them into customers? We know of only one way: Plant the seeds of business today so that you can have a plentiful harvest tomorrow.
If you’re a ...