Chapter 13. Mobile Media, Augmented Reality, and Widgets, Oh My!
WE’VE COVERED A LOT OF GROUND IN THE PREVIOUS CHAPTERS. A LOT OF THE INFORMATION WE’VE INTRODUCED IS DESIGNED TO GIVE YOU A CLEAR SENSE OF THE SOCIAL MEDIA LANDSCAPE. AFTER ALL, THE BEST WAY TO DEVELOP A STRATEGIC SOCIAL MEDIA PROGRAM IS TO STEP BACK AND LOOK AT THE PLAYING FIELD BEFORE YOU DEVELOP YOUR PROGRAM.
Before we go on, it’s a good idea to recap a few of the concepts we’ve addressed so far.
A Quick Review
For starters, recall that social media is divided into three different categories: the medium, the platform, and the channel.
The medium is the broad category of technologies that provide a way for consumers and companies to have a digital dialogue. An example of a medium ...
Get How to Make Money with Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
