Chapter 21. Step 1: Measuring the Quantitative Data
IN THE PREVIOUS CHAPTER, WE MENTIONED THAT IT’S EASIER TO WRAP YOUR MIND AROUND ALL THE WAYS YOU CAN MEASURE SOCIAL MEDIA IF YOU LAY IT OUT IN THREE DISTINCT STEPS. STEP 1 IS MEASURING THE QUANTITY. STEP 2 IS MEASURING THE QUALITY. STEP 3 IS MEASURING THE RETURN ON INVESTMENT (ROI).
Measuring the quantity gives you insight into the volume of traffic your social media campaign is generating. A basic metric for measuring quantity is the number of Twitter followers or Facebook fans you have. That’s pretty straightforward.
Measuring the quality gives you insight into the emotions, thoughts, and feelings surrounding your brand. By studying the emotional component of your social media campaign, you’ll ...
Get How to Make Money with Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
