How to Make Money with Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business

Chapter 24. Social Media Guidelines for Corporations

IF YOU’RE A REAL ESTATE AGENT, AN INTERIOR DESIGNER, OR A LANDSCAPE COMPANY, MAKING THE DECISION TO SET UP, RUN, AND MANAGE A SOCIAL MEDIA CAMPAIGN CAN BE PRETTY SIMPLE. ONLY A HANDFUL OF PEOPLE HAVE TO BUY INTO THE CONCEPT, AND WITH A LITTLE PLANNING AND STRATEGIZING, YOU CAN BE OFF TO THE RACES PRETTY QUICKLY.

But if you work at a larger corporation, getting buy-in is only part of the challenge. Invariably, you’ll be asked to set up a series of social media guidelines for the 10 or 100 or 1,000 people who are going to be helping you execute your program.

With that in mind, we asked Ann Pruitt with the 60 Second Marketer to help us compile a list of guiding principles for large to midsize ...