“Return on investment in social media is like the weather: Everybody talks about it, but nobody is doing anything about it. With this book, Jamie Turner and Reshma Shah set you up for success with some key fundamentals, and then give you some very specific and illustrative examples on how to calculate the ROI of your social media efforts.”
—Scott Monty, Global Digital Communications, Ford Motor Company
“Social media isn’t a fad. It’s not going away. This book adds tools to your thinking on the matter.”
—Chris Brogan, New York Times bestselling coauthor, Trust Agents, and publisher, chrisbrogan.com
“Jamie and Reshma have the communication and marketing chops to help anyone leverage social media. ...