O'Reilly logo

How to Make Money with Social Media: An Insider’s Guide to Using New and Emerging Media to Grow Your Business, Second Edition by Reshma Shah, Jamie Turner

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

3. How to Think Strategically about Social Media

One of the biggest challenges with social media is that most people run their campaigns in reverse order.

What do we mean when we say people run their campaigns in reverse order? They start by thinking tactically before they think strategically, which is backwards.

A typical approach is to kick things off by saying, “We need a Facebook page. And a Twitter profile. And a Pinterest board!” But that’s the wrong way to go about it. The right way is to say, “We need a goal. And an objective. And a strategy.” If you start your campaigns by focusing on goals and objectives first, then you can work your way through to strategies, tactics, and executional approaches after that. The result is that you’ll ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required