How to Make Money with Social Media: An Insider’s Guide to Using New and Emerging Media to Grow Your Business, Second Edition

4. How to Speak Social Media

You’re interested in learning how to use social media to grow your sales and revenue. That’s good. But before we dive into the specifics of making money with social media, we need to talk about the language of social media. After all, the starting point of any good conversation is language, right?

One of the big issues surrounding the language of social media is whether it’s singular or plural. The word media is plural, but we’re not big fans of saying, “Social media are important marketing tools,” when most people are saying, “Social media is an important marketing tool.”

We’re aware that we’re breaking all sorts of rules by doing that, but we’re reasonably sure our use of social media in the singular won’t lead ...