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How to Make Money with Social Media: An Insider’s Guide to Using New and Emerging Media to Grow Your Business, Second Edition by Reshma Shah, Jamie Turner

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7. Managing the Conversation

Have you ever been in a situation where people were saying negative things about you? Maybe it was in the lunchroom in middle school or at a party when you were younger.

If you’re like most of us, you probably ignored the people who were saying the negative things. You probably let them continue their gossip and just walked away from them.

But what if you had decided to join the conversation? What if you had decided to introduce yourself and talk to the other people? What if you had decided that, once they got to know you, they probably wouldn’t feel so negatively about you? If you had just taken a few steps and talked to them, they might have gotten to know you better and might have even changed their opinion about ...

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