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How to Make Money with Social Media: An Insider’s Guide to Using New and Emerging Media to Grow Your Business, Second Edition by Reshma Shah, Jamie Turner

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8. Social Media is More Than Just Facebook, LinkedIn, Google+, and Twitter

Social media is like a snowball. When it gets going, it builds and builds. With a little bit of luck and a good amount of work, your social media campaign will eventually create its own circular momentum. When that happens, you’re off to the races.

The problem is that many people don’t understand the concept of circular momentum. An effective social media campaign isn’t just about uploading a YouTube video or creating a LinkedIn profile. It’s about creating a wide variety of channels through which your customers and prospects can connect with you.

To a certain degree, the more channels you provide, the better the odds are you’ll create enough circular momentum to generate ...

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