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How to Make Money with Social Media: An Insider’s Guide to Using New and Emerging Media to Grow Your Business, Second Edition by Reshma Shah, Jamie Turner

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10. How to Use Networking Platforms to Help You Grow Your Sales and Revenue

You’re a farmer. That might come as a surprise to you, especially if you’re reading this from an apartment in New York City or a Starbucks in Seattle. But the truth is that anybody in business, whether it’s a service business or a manufacturing business, is also in the business of farming.

Why is this so? Because for any business to survive, it needs to have sales and revenues; and to have sales and revenues, you must have customers; and to have customers, you must have prospects.

How do you get prospects so that you can turn them into customers? We know of only one way to accomplish this: Plant the “business seeds” today so that you can have a plentiful harvest tomorrow. ...

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